Emerging Design Month fashion exhibition
A glimpse at the future of fashion design with an evolving visual identity concept.
Madrid’s Fashion and Textile Museum (Museo del Traje) asked us to design a visual identity for the dynamic Emerging Design Month. This annual, month-long exhibition is dedicated to promoting the work of Spain’s most talented young fashion designers and has an innovative and experimental flavour.
The museum wanted an identity that reflected the talent and diversity of the show and that was flexible enough to evolve with every edition. And there’s nothing we like better than working on flexible visual identities, so we were thrilled to accept the challenge!
About Museo del Traje
Madrid’s Museo del Traje boasts almost 30,000 attire pieces, ranging from medieval fashion and costumes to garments by some of Spain’s most exciting contemporary fashion designers.
We merged the classic and charming essence of the museum with a deliberately experimental tone. We achieved an engaging effect by combining a serif font used for every edition with intertwining lines that take the form of letters and mutate in form and appearance year after year.
The flexibility of the system, the fluidity of the forms and their application to textiles is a nod to fashion and the pioneering spirit of this temporary exhibition.
And to top it all off, we get to celebrate a new opening every June!
